What Are the Best Companies for Buying Trade Show Displays?
Choosing the right company for your trade show display is an important decision. Your exhibit needs to look professional, fit your booth space, communicate your brand effectively, and be practical to transport, set up, and reuse. With so many companies selling trade show booths and displays online, it can be difficult to know which supplier is right for your business.
The best trade show display company is not necessarily the one with the lowest price. Instead, look for a supplier that offers a combination of quality products, custom graphics, display options, customer support, clear specifications, and solutions that match your particular event requirements.
What Should You Look for in a Trade Show Display Company?
Before purchasing a display, consider several important factors.
1. Product Selection
A good trade show display company should offer multiple types of displays rather than limiting you to one system. Your needs may change depending on the size of your booth, the type of event, and how often you exhibit.
Popular options include:
- 10x10 trade show displays
- 10x20 trade show booths
- Portable trade show displays
- Fabric displays
- Pop-up displays
- Retractable banner stands
- LED backlit displays
- Trade show towers
- Trade show counters
- Table throws and tablecloths
- Hanging banners
- Outdoor flags
- Trade show tents
- Replacement graphics
Having multiple options makes it easier to select a display based on your budget and marketing goals.
2. Custom Graphics
Your graphics are one of the most important parts of your trade show display. A great frame with poorly designed graphics may not make the impression you want.
When comparing suppliers, look for companies that can provide custom graphic printing and graphic design assistance.
Capital Exhibits, for example, can help customers develop graphics for their displays and offers various graphic materials and finishing options. Depending on the display, these can include fabric, vinyl, dye-sublimated fabric, SEG graphics, Velcro, pole pockets, hems, and grommets.
3. Displays for Different Booth Sizes
Your display company should be able to accommodate different exhibit spaces.
A small business may need a simple 10x10 trade show booth, while another company may require a 10x20 or 20x20 exhibit.
A supplier with multiple configurations can help you build a display that fits your current space while allowing you to consider larger exhibits as your business grows.
4. Portable and Easy-to-Set-Up Options
If you attend several trade shows every year, portability becomes extremely important.
Look for displays that are:
- Easy to transport
- Simple to assemble
- Lightweight where appropriate
- Reusable
- Available with carrying cases
- Easy to store
- Supported by replacement graphics
Portable fabric displays, retractable banner stands, pop-up displays, and modular systems can be good choices for businesses that frequently travel to conventions and exhibitions.
5. Replacement Graphics
Another important question to ask is whether you can update your graphics without purchasing an entirely new display.
Your company may change its logo, products, services, website, or marketing message over time. Being able to replace the graphics while continuing to use the existing hardware can potentially extend the useful life of your display.
Capital Exhibits offers replacement graphic services for existing display hardware. If the original hardware was purchased from Capital Exhibits, determining the appropriate graphic specifications can generally be easier. For displays manufactured by another company, accurate specifications are necessary, and compatibility cannot always be guaranteed.
6. Customer Support
Buying a trade show display online is different from buying an ordinary product. You need to make sure the display fits your booth space and that the graphics are produced correctly.
A good supplier should be available to answer questions about:
- Display dimensions
- Graphic sizes
- Artwork requirements
- Setup
- Materials
- Finishing
- Shipping
- Replacement graphics
- Product options
Customer support can be particularly important when you have a trade show deadline.
